The Shinsegae Network

PAV is backed by Shinsegae Group, a cornerstone of South Korea’s business landscape.

A nighttime street view of a large, historic-style department store building with the illuminated sign ‘Shinsegae’ at the top. The facade features rounded corners, tall windows, and a central entrance marked by a clock above the doorway. Trees, streetlights, and a mostly empty road are visible in the foreground, with modern high‑rise buildings in the background.

Our Foundation of Firsts

At the core of its business, Shinsegae stewards South Korea’s original icons of modern hospitality and retail.

Chosen Hotel, the country's first modern luxury hotel, was established in 1914. Today, it lives on as The Westin Josun Seoul.

An archival sepia-toned photograph of an outdoor café area at the Chosen Hotel. Several people sit at small round tables drinking tea or coffee. Potted plants and tall palm fronds surround the seating area, creating a garden-like atmosphere. Behind the tables, arched doorways and stone walls of the historic hotel building are visible. The scene captures a leisurely social moment from the early 20th century.

Shinsegae Department Store's flagship location began as the Seoul outpost of Mitsukoshi. When it opened in 1930, it became the country's earliest modern retail landmark.

An archival black‑and‑white photograph of the Mitsukoshi Department Store’s Seoul branch, the historic predecessor of today’s Shinsegae flagship. The large, multi‑story building features a curved corner façade, rows of rectangular windows, and decorative architectural details. A flag flies from the rooftop. In the open plaza in front of the building, people walk across the wide, empty space, some in traditional attire and others in early 20th‑century Western clothing. The scene conveys the scale and prominence of the department store during that era.

Our Impact in Figures

As South Korea’s foremost arbiter of lifestyle and innovation, Shinsegae shapes culture and sets the pace for what’s next through a portfolio unlike any other.

Consumer Platform

We operate 130+ emart stores, 20+ wholesale centers, 6,200+ convenience stores, 250+ supermarkets, and 8 shopping complexes, plus expanding online channels.

Consumer Platform

B2B Enterprise

Through companies like Shinsegae I&C we provide the systems, expertise and local playbooks that help global brands enter and scale in the Korean market.

B2B Enterprise

Hospitality & Lifestyle

We shape cultural experiences through 2,000+ Starbucks stores, luxury hotels, lifestyle platforms, and a championship-winning baseball club.

Hospitality & Lifestyle

A twilight view of the Westin Josun Seoul hotel, with its tall, gently curved façade illuminated by warm window lights against a purple sky. In the foreground stands a traditional Korean pavilion with layered, tiled roofs, creating a striking contrast between historic architecture and the modern hotel tower behind it.

Real Estate

We own and operate our property and construction companies, enabling us to plan, develop, and build our retail spaces from the ground up.

Real Estate

Businesses in the U.S.

We operate more than 50 grocery stores in the U.S. through Bristol Farms, New Seasons Market, Lazy Acres Natural Market, Metropolitan Market, and New Leaf Community Markets, supported by investments from Pacific Alliance Ventures and the heritage of Shafer Vineyards. Together, these businesses generate nearly 2 billion dollars a year.