Cookie Policy
This website (hereinafter, the "Website"), for which Pacific Alliance Ventures. ("PAV" or the "Owner") is responsible, with registered office at 9150 Wilshire Blvd Ste 370, Beverly Hills, CA 90212, uses cookies for the purposes set out in this policy. Below you will find more information about cookies, how to revoke your consent and information about the processing of personal data derived from the use of cookies by PAV.
1. Data controller
The owner of this Website and the data controller for the personal data obtained through the use of cookies is PAV. Its contact email address is: legal@pav.vc.
2. What is a cookie? What other technologies are there?
A cookie is a file that is downloaded to the user's computer or device (e.g., mobile phone, computer, or tablet) when accessing certain web pages to store and retrieve information about the user's browsing habits (including personal data such as IP address). Its main purpose is to recognise the user each time they access the Website and to create profiles based on the user's browsing preferences on the Website and on the internet. However, there are other technologies similar to cookies for collecting information through web browsing, such as tracking pixels or web beacons. These technologies allow, for example, to know if a certain email has been opened or if there has been interaction with web content.
3. Types of cookies used on this Website and their purposes
This Website uses the cookies indicated in the following sections. You may refuse the use of non‑essential cookies by disabling them in your browser or by choosing not to continue browsing this Website.
3.1 Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
3.2 Analytics
Analytical cookies are used to understand how visitors interact with the Website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
3.3 Uncategorised
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
4. Legal Basis
The processing of your personal data is necessary for the purposes indicated above, and its legal basis is the user’s consent, expressed by clicking the “Accept All” button in the cookie notice or by affirmatively selecting cookie preferences through the customisation options. Consent may be revoked at any time by disabling non‑essential cookies through your browser settings, as indicated in the previous section.
5. Retention Period
The retention periods for cookies will depend on the cookie and its owner, and are governed by the information available in the tables in the section "TYPES OF COOKIES USED ON THIS WEBSITE AND THEIR PURPOSES".
6.International Data Transfers
The user is informed that some of the third-party cookies providers indicated above are located outside the European Economic Area. You can find out about any international transfers made by the third parties identified in this policy in their corresponding policies (see the links provided below):
• Google/YouTube
• Vimeo
• Salesforce
Likewise, your data may be communicated to competent authorities in the exercise of their functions.
7. Cookie Settings via Your Browser
Cookies can also be configured to be rejected by using the configuration options available in the browser that the user is using. The procedure for revoking and deleting cookies can be found via the official support sites of the main browsers so that the user can decide whether to reject or configure cookies.
8. User Rights
Users may exercise their rights of access, rectification, erasure, objection to processing, restriction of processing, withdrawal of consent and portability, where applicable, with regard to the processing for which PAV is responsible, by writing (providing proof of identity) to legal@PAV.vc. Users also have the right to lodge a complaint with the competent data protection supervisory authority.
9. Pixels
9.1. What are Pixels?
Pixels, also known as tracking pixels or web beacons, are tiny, invisible images embedded within web pages or emails that track your actions and behavior. They provide valuable insights into the effectiveness of marketing campaigns and track conversions.
9.2. How Pixels Work
Pixels activate when you load a web page or open an email, sending information about your activity (such as pages visited, time spent on the site, or interactions with content) back to the server. Pixels often work in conjunction with cookies to transfer more detailed information, such as unique user identifiers, to analytics platforms or advertising networks.
9.3. Information Collected
• IP address and geolocation data
• User activity on our site (e.g., clicks, scrolls)
• Time and date of website visit
• Information from cookies (e.g., unique user IDs)
• Sensitive personal information (as further defined below).
9.4. How Pixels May Provide Data
Pixels often provide information to third-party service providers to measure the effectiveness of advertising campaigns or improve the targeting of ads. This may involve personal identifiers stored in cookies or analytics tools, which could be considered a "sale" of personal information under applicable data privacy laws.
Depending on the service provider or third party that hosts the pixel, you may already have an established account and relationship with that third-party provider, such as Facebook. Because of that, your unique user ID with that third-party provider may be shared with that provider along with the pixel data from our Site.
Pixels also assist us in assessing the accuracy and performance of our advertising and marketing campaigns.
10. Other Web Tracking Technologies
We may also use other web tracking technologies for the purposes described in this Policy, including but not limited to tags and similar scripts. Additionally, we may use software development kits (“SDKs”) and other developer tools, licensed from third-party providers, for purposes of improving the functionality of our services.
CCPA Cookie Compliance Disclosure
Notice Regarding Cookies and Similar Technologies Under the California Consumer Privacy Act
This section supplements the information contained in our Cookie Policy and applies solely to visitors, users, and others who reside in the State of California ("consumers" or "you"), as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the "CCPA").Please note that the CCPA Cookie Compliance Disclosure controls as to California residents in the event of any conflict between it and any other provision of this Policy.
Categories of Personal Information Collected Through Cookies
When you visit our Website, we and our third-party service providers may collect personal information from you automatically through cookies, pixel tags, web beacons, and similar tracking technologies. The categories of personal information that may be collected through these technologies include:
• Identifiers, such as unique online identifiers, Internet Protocol (IP) addresses, device identifiers, and cookie identifiers.
• Internet or Other Electronic Network Activity Information, such as browsing history on this Website, search history, and information regarding your interaction with our Website, advertisements, or emails, including pages viewed, links clicked, and features used.
• Geolocation Data, such as approximate geographic location inferred from your IP address.
• Inferences, drawn from any of the above categories to create a profile reflecting your preferences, characteristics, behavior, and attitudes.
Purposes for Collection
We collect and use the personal information described above for one or more of the following business purposes:
• Operating, maintaining, and improving our Website and services.
• Personalizing your experience on our Website.
• Analyzing usage trends and measuring the effectiveness of our content and communications.
• Detecting, preventing, and responding to security incidents and fraudulent or illegal activity.
• Debugging to identify and repair errors that impair existing intended functionality.
• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with our Website.
Sale and Sharing of Personal Information
Under the CCPA, "sale" means making personal information available to a third party for monetary or other valuable consideration, and "sharing" means making personal information available to a third party for purposes of cross-context behavioral advertising. Certain cookies placed on our Website by third-party analytics or advertising partners may constitute a "sale" or "sharing" of personal information under the CCPA.
You have the right to opt out of the sale or sharing of your personal information. You may exercise this right by clicking the "Do Not Sell or Share My Personal Information" link available on our Website, or by submitting a request to us at the contact information provided below.
Upon receiving your opt-out request, we will cease selling or sharing your personal information unless and until you subsequently provide authorization to do so. We will process your opt-out request within fifteen (15) business days.
Your Rights Under the CCPA
As a California resident, you have the following rights with respect to personal information collected through cookies and similar technologies:
• Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which your personal information was collected, the business or commercial purpose for collecting or selling your personal information, the categories of third parties with whom we share your personal information, and, if we sold or disclosed your personal information for a business purpose, the categories of personal information sold or disclosed and the categories of third parties to whom it was sold or disclosed, with regard to information collected in the 12 months preceding the request (unless you request information beyond that period and we can reasonably comply).
• Right to Delete. You have the right to request that we delete any personal information about you that we have collected, subject to certain exceptions permitted by law.
• Right to Correct. You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt Out of Sale or Sharing. You have the right to direct us not to sell or share your personal information to third parties. You may exercise this right through the "Do Not Sell or Share My Personal Information" link on our Website.
• Right to Limit Use of Sensitive Personal Information. If we collect sensitive personal information through cookies (as defined under the CCPA), you have the right to limit our use and disclosure of such information to purposes authorized under applicable law.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by law, we will not deny you goods or services, charge you different prices or rates, provide you a different level or quality of goods or services, or suggest that you may receive a different price or rate or different level or quality of goods or services as a result of exercising your rights.
How to Submit a Request
To exercise any of the rights described above, please submit a verifiable consumer request to us by contacting:
Pacific Alliance Ventures Email: legal@pav.vc
Only you, or a person you have authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may submit a Right to Know request no more than twice within a twelve (12) month period.
We will respond to a verifiable consumer request within forty-five (45) calendar days of receipt. If we require more time (up to an additional forty-five (45) calendar days), we will inform you of the reason and the extension period in writing. We will deliver our written response by mail or electronically, at your option.
Global Privacy Control and Other Opt-Out Preference Signals
We honor opt-out preference signals recognized under the CCPA, including the Global Privacy Control ("GPC"). If our Website detects a GPC signal or other recognized opt-out preference signal from your browser, we will treat that signal as a valid request to opt out of the sale and sharing of personal information associated with that browser. For more information about GPC, please visit https://globalprivacycontrol.org.
State Privacy Notice for residents of Colorado, Connecticut, Delaware, Iowa, Indiana, Montana, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and various other states that may have applicable data privacy laws.
We collect the categories of personal data, sensitive personal information, and special categories of personal data listed above in this Privacy Notice.
We may process all of the above-cited personal data, disclose it, and under certain state law definitions, our disclosure could be considered a “sale” of personal data.
We collect personal data and provide it to our social media, advertising, advertising networks and data analytics business vendors, affiliates and related businesses for purposes of targeted advertising and general marketing.
You may have certain rights under your state law to request the following:
• Right to access:You may have the right to request a copy of all personal data that we have collected, stored and processed.
• Right to delete:You may have a right to request that we delete your personal information in accordance with applicable state law.
• Right to correct:You may have a right to correct any inaccurate personal information that we possess about you.
• Right to opt out of processing of the sharing and selling of your personal data for purposes of targeted and behavioral advertising.
To exercise any of the above rights that you may have under your state laws, please contact us at Pacific Alliance Ventures Email: legal@pav.vc
We are obligated to verify any requests you make regarding your personal information to ensure that we are following state law, protecting your personal interests, and protecting Ethos’s interests.You may be asked to provide certain categories of information for us to perform this validation, and we will attempt to not collect any personal data categories beyond what we have already collected from you to verify that you are the person you are purporting to be to exercise the above rights.
Depending on your state’s privacy laws, you may be entitled to make these requests through an authorized agent.We will verify the authority of that authorized agent to protect your interests.
We may deny certain requests, pursuant to applicable state law, in part or in full in certain situations depending on the individual circumstances.To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Changes to This Policy
We reserve the right to amend this Policy and Disclosure at any time. When we make changes, we will post the updated disclosure on our Website and update the "Last Updated" date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Last updated: March 30, 2026